Evren Oktay: Increase in Chinese Tourists' Interest in Turkey at Record Levels

Turkey is gearing up for record-breaking numbers in tourism, with a significant focus on attracting visitors from the Far East. Last year, approximately 50,000 Chinese tourists visited, but this figure is expected to soar to 350,000 this year. Chinese tourists, who spend an average of $1,000, make a substantial contribution to local businesses.

High Demand from Chinese Tourists

Chinese tourists' interest in Turkey remains strong, according to Pax2Night's co-founder, Evren Oktay. They prioritize detailed information about hotel accommodations, including amenities like water heaters. These travelers are especially drawn to cultural tourism, favoring destinations such as Istanbul, Çanakkale, Kuşadası, Pamukkale, Antalya, Konya, Cappadocia, and Safranbolu over coastal tourism.

Economic Impact of Tourism Spending

Chinese tourists typically spend around 8 nights in Turkey, visiting museums and historical sites. Their spending per person ranges between $800 and $1,200, significantly impacting the local economy through their expenditures. There is growing interest in Southeast Anatolia tours, particularly to Adıyaman Nemrut, Urfa Göbeklitepe, and Gaziantep.

Boosted Tourist Numbers from the Far East

Increasing Tourist Numbers

Gareth Matthews from DidaTravel anticipates a rise in tourists from the Far East post-COVID. Last year, around 475,000 tourists arrived from countries including China, Japan, Taiwan, Indonesia, Malaysia, Thailand, Singapore, Hong Kong, India, Vietnam, and the Philippines. This year, the number may surpass 1 million.

Increased Flights

To meet the rising demand, Turkish Airlines (THY) and major Chinese airlines have increased their flights. THY operates flights to Beijing, Shanghai, Guangzhou, Hong Kong, and Taipei. Additionally, China Southern and other airlines have ramped up their services, ensuring smooth travel between Turkey and China.

Most Asked Questions About Chinese Tourists Visiting Turkey

Why has interest from Chinese tourists in Turkey increased?

The increase in interest from Chinese tourists in Turkey can be attributed to several factors. The declaration of 2018 as "Turkey Tourism Year" played a significant role. Turkey's rich history, cultural heritage, and stunning natural beauty are major attractions. The lifting of travel restrictions post-COVID and the reintroduction of tour packages in 2023 have further driven this growth.

Where do Chinese tourists visit in Turkey?

Chinese tourists usually prefer cultural and historical sites. After exploring Istanbul, they often travel to Çanakkale, Kuşadası, Pamukkale, Antalya, Konya, Cappadocia, and Safranbolu. The Southeast Anatolia region, including Adıyaman Nemrut, Urfa Göbeklitepe, and Gaziantep, also draws substantial interest due to its cultural richness and natural beauty.

How much do Chinese tourists spend while visiting Turkey?

Chinese tourists in Turkey spend an average of $800 to $1,200 per visit. Staying for about 8 nights, their expenses cover accommodation, museum and historical site entrance fees, and shopping. Their focus on purchasing local products and souvenirs significantly benefits local businesses.

Most Curious About Chinese Tourists Visiting Turkey

Why has interest from Chinese tourists in Turkey increased?

Interest from Chinese tourists in Turkey has surged due to several factors. The declaration of 2018 as "Turkey Tourism Year" significantly boosted awareness. Turkey’s rich history, cultural heritage, and breathtaking natural scenery captivate Chinese travelers. Additionally, the lifting of travel restrictions after COVID and the introduction of new tour packages in 2023 have played crucial roles in this growing interest. The ability to explore unique cultural landmarks and taste local cuisine adds to Turkey’s allure, making it a favored destination for Chinese tourists seeking immersive experiences.

Where do Chinese tourists prefer to visit in Turkey?

Chinese tourists tend to flock to culturally and historically rich sites in Turkey. After spending time in Istanbul, they often venture to places like Çanakkale, Kuşadası, Pamukkale, Antalya, Konya, Cappadocia, and Safranbolu. These locations offer a deep dive into Turkey’s storied past and cultural vibrancy. The Southeast Anatolia region, with its gems such as Adıyaman Nemrut, Urfa Göbeklitepe, and Gaziantep, also attracts significant attention due to its rich cultural heritage and natural beauty. These diverse destinations cater to the Chinese tourists' preference for culturally immersive experiences.

How much do Chinese tourists spend during their stay in Turkey?

On average, Chinese tourists spend between $800 and $1,200 during their stay in Turkey. They typically stay for about 8 nights, and their expenditures cover accommodations, entrance fees to museums and historical sites, and shopping. The spending on local products and souvenirs substantially benefits the local economy. The economic impact of their visit is notable, as each tourist’s spending helps sustain and grow local businesses, making Chinese tourists valuable contributors to Turkey's tourism revenue. Their substantial spending underscores the importance of catering to their needs and preferences in the tourism industry.

Who is Evren Oktay?

Evren Oktay, born in Adana in 1981, is a seasoned professional in the tourism sector with 25 years of experience. A Muğla University Tourism and Hospitality graduate, Oktay has worked with top brands such as Hilton, Marriott, Ritz Carlton, and Six Senses. He served as a partner and COO at Yuppi Travel in 2020 and founded Pax2Night in 2023, introducing innovative online solutions to the industry. Oktay holds a notable position in business development and strategic partnerships within the tourism sector.